Virtual Typography

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Job:01212 Title: Basics typography (AVA)

1st Proof Page:39

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38—39

Time-based logotype – Studio for Virtual Typography

This logo animation was created for the National Film and

Television School. The logotype was split into individual

letters that move horizontally in an overlapping fashion. Due

to their large size, the letters fi rst appear as illegible graphic

shapes. Eventually they become smaller and move into their

accurate positions. During the process the motion graphic

is masked so that only the circular area in the centre is

coloured. Towards the end of the process, the circular shape

transforms into the symbol that represents the institution.

The typographic treatment here was inspired by Richard

Greenberg’s title sequence for the fi lm Altered States (1980).

Job:01212 Title: Basics typography (AVA)

1st Proof Page:39

001-184 01212.indd 39001-184 01212.indd 39 12/19/08 2:50:09 PM12/19/08 2:50:09 PM