4—
The digital revolution
Swiss Punk and the
Pacifi c Wave
New trends in Europe
Technology and beyond
The ‘cult of the scratchy’
Multidisciplinary design
Coded typography
Word recognition and
Bouma shapes
Serial and parallel
letter recognition
Saccadic eye movements
The prospective interpretation
of text contents
Time consciousness
The dialectics of transition
The medium and the message
Time-based ambiguity
Ambiguity and memory
Information overload
The characteristics
of virtual typography
The virtual and the digital
In haste there is error
Bibliography
Index
Acknowledgements
Working with ethics
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136
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148
156
162
166
168
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176
76
116
134
Digital typography
Typography and the process of reading
The signifi cance of ambiguity
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