Virtual Typography

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Job:01212 Title: Basics typography (AVA)

2nd Proof Page:79

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78—79

Hampshire Press – Chermayeff & Geismar

This New York design agency was born when Tom Geismar

joined the already existing partnership between Robert

Brownjohn and Ivan Chermayeff in 1957. Brownjohn left the

company two years later to work independently in London.

This visual identity for the Hampshire Press shows how

the design group explored means of distortion long before

computers came to dominate production processes.

Job:01212 Title: Basics typography (AVA)

2nd Proof Page:79

001-184 01212_C1.indd 79001-184 01212_C1.indd 79 1/16/09 11:45:54 AM1/16/09 11:45:54 AM