Virtual Typography

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Digital typography: 4.3 New trends in Europe
4.2 Swiss Punk and the Pacifi c Wave 4.4 Technology and beyond

New trends in Europe


Fuse magazine
Fuse was a magazine designed by Neville Brody and
written by Jon Wozencroft that aimed to widen the
context within which typography was discussed in
the early 1990s. The contents of the 20 different Fuse
issues was arranged in a systematic order to discuss
the cultural and technological progression of written
languages. To achieve a conclusive judgment on the
relevance of typography it is generally insuffi cient
to discuss the zeitgeist – the spirit of the age – of a
particular point in time. To tackle this problem, Fuse
discussed typography as a dynamic cultural product that
responds to, as much as it evolves from, social, cultural,
and technological developments. Various Fuse issues
indicated that the subject of virtual typography is by no
means restricted to postmodernist styles or technological
achievements. Virtual typography may likewise be related
to the roots of writing such as hieroglyphs and runes as
well as to other forms of linguistic codes such as Braille
and Morse.

Fuse Fonts
Fuse Fonts is a range of typefaces that evolved alongside
Fuse magazine. After fonts and layouts had suffered from
the technological restrictions of the fi rst generations of
Macintosh computers, as well as from the early versions
of design and font-editing software, typographers could
challenge the pixel aesthetics of low-resolution computer
graphics in the early 1990s.

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