sharon
(sharon)
#1
mass medium, eclipsing still photography in the process. With atvin the
home, never again would people have to stare out of a window to satisfy
their curiosity (television promised to be ‘a window on the world’). In this
sense,Rear Windowis, among other things, an early farewell to life with-
out the small screen and an equally prescient farewell to the sidelining of
cinema and photojournalism.
Antonioni’sBlow-up( 1966 ) was famously critical of the fashion
industry, but it was made at a moment, perhaps the last moment, when
such criticism could bite. By the end of the 1960 s fashion photography,
like the visual culture of capitalism in general, had developed a carapace
of irony and self-parody that seemed to head off or absorb any critique.^20
Christopher Nolan’sMemento( 2000 ), a story told backwards about a
man with no long-term memory who is trying to solve a murder, makes
compulsive use of Polaroid photos. The hero takes shots of significant faces
and places and relies on them to tell him who is and what he must do next.
Attractive to filmmakers since the 1970 s, the Polaroid has been in some
respects cinema’s ideal other. The whole process from shooting the image
to holding it in the hand and watching it develop can be filmed in one place
in real time.^21 For cinema, the Polaroid seems authoritative and tangible,
utterly tied to its time and place.^22 YetMementowas made just as the
expensive and wasteful technology was being replaced by cheap and acces-
sible digital cameras, moving the photograph from object to pure image.
Indeed, the Polaroid company filed for bankruptcy protection in 2001.
In a similar vein Mark Romanek’sOne Hour Photo( 2002 ) is the story
of a sinister technician at a shopping mall photo lab. He runs off his own
copies of snaps of an ideal family in order to insinuate himself into their
lives, first in his fantasies, then in reality. Digital cameras were already
cutting out the lab technician at the turn of the millennium.One Hour
Photowas made at that last point when a contemporary film could linger
legitimately over celluloid negatives, sprocket holes, gurgling chemicals
and all the rest of the production process. It is not just the photographic
image that cinema has found attractive. It is the highly visual system
that goes with it, from the red light of darkrooms with images slowly
appearing in liquid baths to the mechanics of the manual camera and
112 the dust of the archive.^23 As these disappear either cinema’s romance