REACHING INTO THE CULTURE 225
Direction
Direction Setting. From the case of Technology Inc.: “ During
the annual planning process at Technology Inc., process engi-
neers gather data from process team associates on their man-
power and resource needs. This information is the basis for
the plans created by the strategy process team (the senior team).
Process engineers also bring plans to process team associates for
discussion, and some modifi cation of plans can result from this.
At the annual September meeting, the process engineers, all
representing their processes, present their operational plans, and
a discussion follows in which plans are modifi ed based on areas
Table 9.2 Leadership Practices Categories That Generate DAC
Practices Categories Primary Orientation
Direction and decisions
Direction - setting decisions (mission, vision,
strategy making)
Generation and articulation of beliefs and values
Governance — policies and compliance
Inside - Out
Alignment in operations
Forming organizational structures
Initiating work support systems in IT, HR,
logistics, and other areas (enterprise systems)
Developing work processes for lateral integration
of work fl ow and production
Human systems and talent readiness
Outside - In
Commitment through relationships
Authority and power distribution,
communication of ideas, and information fl ow
Social formations: purposes and scope for teams
or groups, partnerships, alliances, networks,
communities, social responsibility, and others
Culture, climate, and generation and
maintenance of collective spirit
Inside - Out