Figure 16. Nutritional quackery flags are described in the text.
Red flags for the PRBar product advertised in
Figure 16
include:
-^
Claim to promote product.
-^
No scientific proof.
-^
Dramatic claim, repudiated by science.
-^
Other factors causing improvement?
-^
Multi-level marketing/pyramid.
Figure 17. Nutritional quackery flags are described in the text.
Red flags for the Endurox product advertised in
Figure 17
include: •^
Sell word: “natural.”
-^
Use of key words: “can” or “may,” which mean anything is possible.
-^
Statements unsupported by science/FDA.
-^
Most “losing fat” claims are bogus.
Read More
For a more detailed analysis of not only the advertising copy, but
also the “science” underlying a popular sports nutritional, see:
A
Look at Endurox R4
on page
154
.
Nutrition for Sports, Essentials of 141