Essentials of Nutrition for Sports

(Nandana) #1
Figure 16. Nutritional quackery flags are described in the text.

Red flags for the PRBar product advertised in

Figure 16

include:

-^


Claim to promote product.

-^


No scientific proof.

-^


Dramatic claim, repudiated by science.

-^


Other factors causing improvement?

-^


Multi-level marketing/pyramid.

Figure 17. Nutritional quackery flags are described in the text.


Red flags for the Endurox product advertised in

Figure 17

include: •^

Sell word: “natural.”

-^


Use of key words: “can” or “may,” which mean anything is possible.

-^


Statements unsupported by science/FDA.

-^


Most “losing fat” claims are bogus.

Read More

For a more detailed analysis of not only the advertising copy, but
also the “science” underlying a popular sports nutritional, see:

A

Look at Endurox R4

on page

154

.

Nutrition for Sports, Essentials of 141
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