-^
It is uncertain whether the same ingredients are present in the next bottle.
A report in
Consumer’s Reportson a certain brand of ginsengshowed that amounts of ginseng per dose varied by a factor of 10, even though the bottles were labeled as having the same quantity. Whether there is any good reason tobelieve ginseng works is anothermatter entirely.Supplements have always been hot in America. They are held to
a lower standard than drugs. As Brad Stone, an FDA spokesperson, notes, “A company must show a drug is safe and effective before it gets approved. With supplements, the burden of proof is after the fact. The FDA must show that a product is unsafe to take it off the market.”Over the years, we have often heard excuses from tested athletes
caught by drug control that they did not realize that the banned substance was in their favorite supplement. Professional athletes cannot afford to take such chances.For a fuller discussion about problems with dietary supplements,
see page150.Magazine Reports
Journals and lay magazines publish what is new and what maywork, not what doesn’t.If a new product comes to their attention, what counts is whether
reporting is newsworthy—whether it advances knowledge or whether it will sell more copies or advertising.Some magazines give an uncritical and positive slant to every
new item: they do not want to offend any potential advertisers and want to keep positive about the industry. Whether or not, and how well the product works, is less important. For these publications,negative reports do not sell. Their readers are not interested in what not
to buy; they are interested in what new product they mighttry.Private companies usually fund research. Good sport science
lags marketing and advertising. Said differently, marketing and advertising hype predates good scienceJournals and magazines publish articles that something does not
work only after the common belief is that it does work—then it is again newsworthy or sells copy.Magazines are sometimes motivated to report negative results
under the headline of reportingnewresearch, often from competingprivate companies funding essentially negative reports about another product and promoting their product as better.It is often not reported that the old product wasbad, just that thecurrent one isnewandimproved.Coaches
Some coaches may provide anhonest opinion, based onexperience and knowledge.Unfortunately, many other coaches have conflicts of interest,
receiving sponsorship product or kickbacks from manufacturers, and often fail to disclose their conflicts.Political Manipulation
Charges that politicians make studies fit their agendas are well
known. Such accusations increased during the Bush administration.Barton Reppert, writing in the Christian Science Monitor
noted:25
“In theory, science is supposed to be cold, analytical,
dispassionate - and studiously apolitical. But in the real world of competing demands for federal research dollars, savvy scientists of
25 http://www.csmonitor.com/2004/0106/p11s02-coop.html. Accessed 10-23-2004.Nutrition for Sports, Essentials of 144