PC Magazine - USA (2019-08)

(Antfer) #1
THE EXCEPTION
7KDWVDLG,VHHDQLVVXHZLWK3&JDPHVWRUH
H[FOXVLYLW\EXWLW¶VDQDQRPDO\(DUOLHUWKLV\HDU
(SLF*DPHVSXUFKDVHG3V\RQL[WKHSXEOLVKHU
EHKLQGWKHPHJDSRSXODUDQGLQVDQHO\IXQ
5RFNHW/HDJXH7KHJDPHLVVHWIRUDQ(SLF*DPH
6WRUHGHEXWLQODWHZKLFKFRXOGEHD
SUREOHP

5RFNHW/HDJXHKDVDVWURQJ6WHDPXVHUEDVHDQG
LVRQHRIWKHSODWIRUP¶VEHVWVHOOHUV,I(SLFGHQLHV
RWKHUVKRSVDSLHFHRIWKDWVZHHW5RFNHW/HDJXH
SLHDQGEULQJVLWWRWKH(SLF*DPHV6WRUHDODUJH
QXPEHURISOD\HUVZLOOEHOHIWKLJKDQGGU\

7KHPRYHZRXOGDOVRUDLVHPDQ\TXHVWLRQV
:RXOG(SLFOHDYHWKH6WHDPYHUVLRQXQVXSSRUWHG
DQGIRFXVRQO\RQXSGDWLQJWKH(SLF*DPH6WRUH
YHUVLRQ":RXOG(SLFIRUFH\RXWREX\WKHJDPH
DQGSRWHQWLDOO\WKH'/& DJDLQLI\RX¶UHD6WHDP
XVHUZKRSODQVWRPLJUDWHWR(SLF*DPH6WRUH"
:RXOG(SLFLJQRUHWKHLQHYLWDEOHFURVVSOD\SOHD
IURP6WHDPXVHUVZKRZDQWIDFHR̆DJDLQVW(SLF
*DPH6WRUHSOD\HUV"

6WLOOWKLVLVDQRXWOLHUVLWXDWLRQDQGQRWRQHWKDW
VKRXOGEHXVHGWRVXSSRUWDZIXOWDNHV²VXFKDV
WKHLGHDWKDWWZRPDMRUJDPHVWRUHVZLOOIUDFWXUH
WKH3&JDPLQJFRPPXQLW\7KDWPDNHVQRVHQVH
,IIRUH[DPSOH(SLF*DPH6WRUHLVWKHRQO\VKRS
WKDWVHOOV*DPH;JXHVVZKDW",IP\IULHQGVDQG,
ZDQWWRPL[LWXSLQ*DPH;ZH¶OOEX\LWIURP
(SLF*DPH6WRUH,W¶VWKDWVLPSOH

THE COMPETITIVE CALM
:LWK(SLF*DPH6WRUH¶VULVH6WHDP¿QDOO\KDV
VHULRXVFRPSHWLWLRQ$V(SLFJREEOHVXS

J


e


f


f


r


e


y


L


.


W


i


l


s


o


n

Free download pdf