Wario lanD 'shake iT' youTuBe shake-up
Case sTuDy 13 1o
The challenge
For the release of the new Wario Land game for its industry-leading Wii
console, Nintendo wanted to grab the attention of teenage gamers with
something different. The first place teens go to find clips of new video games
is YouTube. The challenge was to make the Wario Land preview stand out
amidst a sea of competing video game footage.
Campaign budget
US $80,000.
Target audience
Teenage gamers.
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