102 The Best Digital Marketing Campaigns in the World
Josh Golsen, Laura Primack and Rex Cook
Josh Golsen, Senior Producer, AvatarLabs
Josh is an award-winning producer at AvatarLabs (Encino, California) and has
produced digital campaigns for films including Avatar, Star Trek, WALL-E and
Superbad. Before joining the marketing world in 2007, Josh developed film and
television projects for Warner Bros Pictures, New Line Cinema and Artisan
Entertainment. He also created and served as Executive Producer on the
episodic television series CollegeTown, USA for National Lampoon. Josh
hails from Oklahoma City and attended Indiana University in Bloomington. He
moonlights as a screenplay writer and occasionally graces the stage at a local
music venue in Los Angeles.Laura Primack, Creative Director
Laura is immersed in the rapidly evolving world of online advertising and new
media. She graduated from Rhode Island School of Design and has worked at
some of Hollywood’s most esteemed creative film marketing and design
companies in Los Angeles, including DNA Studio, Colony and The Ant Farm. The
very first online campaign she worked on at DNA won a Clio, and since then her
projects have been honored with the Golden Addy, OMMA, IMAC, DMACS, IAC
and Davy Awards. She has been an integral part of AvatarLabs creative
department since the company’s inception in 2001.Rex Cook, CEO and Executive Creative Director
Award-winning designer and creative director Rex Cook founded AvatarLabs in- With more than 13 years of experience in creating A-list title treatments,
motion graphics and movie trailers, he has managed a wide variety of high-
profile projects. He designed the theatrical motion logos for Warner Brothers
and Imagine, created trailer graphics for hundreds of major films such as Harry
Potter and the Sorcerer’s Stone and Independence Day, and produced the
main titles for dozens of films including Batman Forever and Die Hard 3. As
Executive Creative Director of Avatar, Rex uses the technological and creative
expertise of his hand-picked team of designers and developers to provide
inspired and exceptional solutions for the online and mobile space.
Creative biographies