Best Digital Marketing Campaigns in the World

Shadow Napping 123

●●www.playwithus.co.uk/work/fosters/shadowNapping/shadowNapping.html

Links to campaign creative

Client ● Foster’s

Geographical scope ● United Kingdom

Agencies ● Play

Campaign contacts ● Creative Director: Jon Sharpe

Awards ● BIMA: Runner up in Display Advertising

Credits

Jon Sharpe

Jon Sharpe, Creative Director,

Play.

Jon studied English at King’s College

London and Education at Cambridge

University before beginning his career in

interactive advertising in the mid-1990s.

After cutting his teeth conceiving

campaigns for brands including Virgin and

United International Pictures, Jon joined

Agency.com in 1999 where he was

appointed Digital Marketing Director.

Jon went on to found the London office of Itraffic in 2001 where he spent

four years leading a multidisciplinary team and delivering award-winning

campaigns for brands including British Airways, Heineken, Wanadoo and

NSPCC. In 2005, Jon co-founded Play with M&C Saatchi and former Itraffic

colleagues Matt Gorzkowski and Ethan Segal. In the past year, Jon’s work has

been awarded by bodies as diverse as Campaign, Revolution Magazine, The

IAB and BIMA, and he regularly features as a judge on various industry awards

panels.

Creative biography