The ozoMeTer
Case sTuDy
The challenge
Foster’s wanted to use the power of digital interaction to promote the brand’s
iconic ‘no worries’ attitude in the UK. The company asked London-based
interactive agency Play to help out.
Target audience
The principal target audience was 18- to 24-year-old males.
Action
Play came up with the idea of using people’s social media posts as a barometer
of the country’s ‘no worries’ attitude, and ranking people, places and celebrities
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