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136 The Best Digital Marketing Campaigns in the World

Playing the City: harnessing digital innovation to drive local participation.

●●http://www.neue-digitale.de/projects/schirn_playing_the_city/

Links to campaign creative

Client ● Schirn Kunsthalle

Geographical scope ● Frankfurt, Germany

Agencies ● Neue Digitale/Razorfish GmbH

Campaign contacts ● Head of Creative: Olaf Czeschner

Awards ● Mobius Awards: Gold

● London International Advertising Awards: Bronze

● Annual Multimedia Award: Highlight (Winner)

● Cresta Award: Gold

● Deutscher Multimedia Award: Bronze

Credits