online as iT happens
Case sTuDy
The challenge
Mobile market leader Nokia needed to capture the imagination of the bur-
geoning smartphone market with the launch of the new Nokia N97. The chal-
lenge for the digital campaign was to find a way to help Nokia users understand
and play with the new tools available to them through the N97, and introduce
them to the wonders of being ‘Online as it happens’.
Campaign budget
Circa €200,000.
Target audience
The primary target market for the new smartphone consisted of modern early
adopters and technology-focused consumers who would be attracted to the
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