The epheMeral MuseuM
Case sTuDy 2o
The challenge
The challenge was simple: to launch Pampero Rum in Portugal – a country
where rum was seen primarily as a drink for ‘old and boring people’. The chal-
lenge was to make Pampero ‘cool’.
Campaign budget
€30,000.
Target audience
For this campaign the creative team decided to focus on the social tribe
known locally as ‘Indie’. Why? Because they are the opinion leaders and
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