154 The Best Digital Marketing Campaigns in the World
Health warning – remember to get it right, make it worthwhile and keep it
real. While it is great to attract the attention of this type of target it needs to
be managed carefully so it doesn’t backfire and put you in a position of ridicule
and contempt. Leo Burnett got the balance right – nice to see that the same
agency that broke the mould with the Jolly Green Giant back in the 1920s is
still cranking its stuff almost 100 years later.Turning the streets of Lisbon into an art gallery: the world’s first ephemeral
museum.