Best Digital Marketing Campaigns in the World

12 Cams Create Your Rainbow 165

Examine ways in which your target audience can have some real say and

some real influence with what goes on within and around your brand. Walkers

Crisps managed to get their customers to devise new flavours – a strategy

now being adopted by nearly every pizza place I gorge within; Dell allowed

customers to design their own PC, and so on. What can you do that will pass

the controls over to your audience and let them drive for a bit?

Thousands of user-generated rainbows scroll up a dedicated page on the

WOWOW website.

●●http://www.wowow.co.jp/music/radiohead/special/

●●http://awards.dandad.org/2009/categories/onln/

online-advertising/19551/12-cams-create-your-rainbow

Links to campaign creative