Introduction 9We hope this book helps to share the hard-earned knowledge and skill of
some of the world’s top digital creative minds. We hope it convinces
businesses large and small to invest more in digital marketing and to take a
longer-term view of its power and potential to transform their business. Above
all we hope it helps you to sell more and increase profits while finding more
effective and manageable ways to engage your community in dynamic and
enduring relationships.