Best Digital Marketing Campaigns in the World

Dockers ‘Pants Dance’ 31

Client ● Dockers San Francisco

Geographical scope ● Global

Agencies ● Medialets in association with OMD and Razorfish

● Creative director: Theo Skye

Awards ● OMMA Finalist Mobile Marketing Campaign

(World’s First Shakeable Ad)

● MIXX 2009 Silver for Mobile Platforms

Credits

Theo Skye

Theo Skye is the Creative Director and founding member of Medialets, the rich

media mobile platform for native mobile applications. He invents new ad formats

and develops creative and design strategies for top-tier mobile ad campaigns

enabling brands to leverage the unique engagement opportunities available on

today’s mobile devices.

Prior to Medialets, Theo was immersed in the online world as a web strategy

and design consultant in the Washington DC area. He offered the full gamut of

web-related services from designing and running usability testing seminars with

VeriSign to designing and single-handedly building entire web content

management systems for the National Archives and Records Administration. He

credits his graphic design background for his ability to creatively iterate through

any challenge.

Theo lives in Brooklyn, New York, and works in Manhattan.

Creative biography