Best Digital Marketing Campaigns in the World

Lynx Primal Instinct 51

Client ● Unilever Lynx

Geographical scope ● Australia

Agencies ● Soap

● Creative Director: Bradley Eldridge

Awards ● ADMA Awards: Bronze

● MIXX Awards: Silver

● IAB Awards Australia: Best Product Launch

● IAB Awards Australia: Winner, Rich Media

● Creative Showcase Australia: Grand Final Winner

Credits

Bradley Eldridge

Bradley Eldridge, Creative Director,

Soap

Brad Eldridge is a partner and creative

director at Soap, one of Australia’s leading

digital agencies.

At work he helps define the online

persona for brands such as 20th Century

Fox, 3 Mobile, Cornetto, Magnum, LYNX

and Rexona. At home he escapes the

corporate world by drawing bottles of beer

and playing Milton Bradley’s ‘Guess Who’ with his daughter.

Creative biography