Best Digital Marketing Campaigns in the World

(singke) #1

rage againsT The MaChine for ChrisTMas nuMBer one


Case sTuDy


The challenge


For four years the once coveted Christmas number one spot on the UK singles
charts had belonged to Simon Cowell and the winner of his TV talent show
The X Factor. Since 2005 no other band or artist had been able to stop the X
Factor winner from topping the UK’s once hotly contested festive charts.
Music fans Jon Morter and his wife Tracy had had enough... they decided to
do something about it.


Campaign budget


£0.00.


53
Free download pdf