RATM for Christmas Number One 57●●http://bit.ly/inthename (the original group which peaked at 1.1 million
members)
●●http://facebook.com/ratm4xmas (the Facebook fan page)
●●http://justgiving.com/ratm4xmas (the charity donations page)For press and internet coverage, Google keywords such as ‘rage xmas’, ‘rage
Christmas’, ‘RATM Cowell’, etc.Links to campaign creative
Client ● Jon and Tracy Morter
Geographical scope ● United Kingdom
Agencies ● Not applicable
Awards ● The BBC named Jon Morter as one of its men of the
year in its ‘Faces of the Year’ feature for 2009
● Jon was nominated as ‘Digital Marketer of the
Year’ at the Revolution Awards
● The campaign was nominated for two JustGiving
Charity AwardsCredits