- Introduction Acknowledgements vii
- The rapid evolution of (digital) marketing
- Case study 1 Dockers ‘pants dance’
- Case study 2 The truth about smart
- Case study 3 Doritos Hotel
- Case study 4 Lynx Primal Instinct
- Case study 5 Rage Against the Machine for Christmas number one
- Case study 6 Pizza Hut iPhone application
- Case study 7 The Photographic Adventures of Nick Turpin
- Case study 8 TurboTax Super Status
- Case study 9 The Spoonful
- Case study 10 In an Absolut world
- Case study 11 Wario Land ‘Shake It’ YouTube shake-up
- Case study 12 WALL-E
- inTroDuCTion ConTenTs
- The rapiD evoluTion of (DigiTal) MarkeTing
- Case sTuDy
- DoCkers 'panTs DanCe'
- Case sTuDy
- The TruTh aBouT sMarT
- Case sTuDy
- DoriTos hoTel
- Case sTuDy
- lynx priMal insTinCT
- Case sTuDy
- rage againsT The MaChine for ChrisTMas nuMBer one
- Case sTuDy
- pizza huT iphone appliCaTion
- Case sTuDy
- niCk Turpin The phoTographiC aDvenTures of
- Case sTuDy
- TurBoTax super sTaTus
- Case sTuDy
- The spoonful
- Case sTuDy 1o
- in an aBsoluT WorlD
- Case sTuDy
- Wario lanD 'shake iT' youTuBe shake-up
- Case sTuDy
- Wall-e
- Case sTuDy 13 1o
- The BesT JoB in The WorlD 1o
- Case sTuDy
- sTar Trek
- Case sTuDy
- shaDoW napping
- Case sTuDy
- The ozoMeTer
- Case sTuDy
- playing The CiTy
- Case sTuDy
- losT in spaCe
- Case sTuDy
- online as iT happens
- Case sTuDy 2o
- The epheMeral MuseuM
- Case sTuDy
- pepsi Makes your Day
- Case sTuDy
- 12 CaMs CreaTe your rainBoW
- Case sTuDy
- WorlD Malaria Day TWiTTer War
- Case sTuDy
- Break The CyCle
- Case sTuDy
- BaraCk oBaMa 2oo8 presiDenTial CaMpaign – The 15 sWing sTaTes
- looking forWarD To a CreaTive DigiTal fuTure
- inDex
- Case study 13 The Best Job in the World vi Contents
- Case study 14 Star Trek
- Case study 15 Shadow Napping
- Case study 16 The Ozometer
- Case study 17 Playing the City
- Case study 18 Lost in Space
- Case study 19 Online as it happens
- Case study 20 The Ephemeral Museum
- Case study 21 Pepsi Makes Your Day
- Case study 22 12 cams create your rainbow
- Case study 23 World Malaria Day Twitter war
- Case study 24 Break the Cycle
- the 15 swing states Case study 25 Barack Obama 2008 presidential campaign –
- Looking forward to a creative digital future
- Index
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