68 The Best Digital Marketing Campaigns in the World
Crowd sourcing the next step of Nick’s journey was the master stroke in this
campaign, essentially giving the audience ownership of the campaign and a
really strong incentive to return day after day to see what Nick’s next
assignment was, where he’d decided to go to capture it and of course to cast
their vote for the next round.The Photographic Adventures of Nick Turpin on Flickr.