Best Digital Marketing Campaigns in the World

The Photographic Adventures of Nick Turpin 69

By harnessing the input of your audience as part of your campaign, learning

from them and allowing them to contribute constructively to the direction

the campaign takes, you sacrifice an element of creative control, but the

level of trust, buy-in and engagement you achieve in return makes it a

worthwhile trade.

●●http://www.leanmeanfightingmachine.co.uk/understandingdigital

Links to campaign creative

Client ● Samsung

Geographical scope ● Global

Agencies ● Lean Mean Fighting Machine

● Creative directors: Dave Bedwood and Sam Ball

Credits