Computer Arts - UK (2019-08)

AUGUST 2019

W

ith British education costs

spiralling, it sounds too

good to be true. But

there’s no catch: D&AD, the global

association for creative advertising

and design, has been running

D&AD New Blood Shift, a free

12-week London-based programme

of night classes for aspiring

creatives since 2016. And it’s now

returning for a fourth year, with

applications open until 26 August.

D&AD New Blood Shift aims

to provide young people without

qualifications with a foothold into

the creative industries, and promote

diversity. Successful applicants will

have the chance to develop and

refine their creative skills through

a range of workshops, talks from

leading industry figures, and

working on real client briefs.

And that’s not all. New

for 2019, a £10,000 fund has

been introduced to support

accommodation and travel costs.

Two students will be awarded

relocation bursaries of £2,

each, and the remaining £5,

will be divided between all the

students to reimburse travel

costs, with priority given to those

applicants who will be travelling

from outside of the TfL (Transport

for London) network.

Despite being part-time and

relatively short in duration, the

New Blood Shift course is intensive

and aims to provide a solid

foundation to kick-start a creative

career. Last year, according to

D&AD, 78 per cent of participants

secured placements after graduation

at well-known companies, including

AKQA, Iris and Design Bridge.

“The progression of Shift

alumni is testament to the value

and transformative impact the

Does a free design education in London, plus help

with travel and accommodation, tick all your boxes?

Then read on and discover how to apply...

NEW VENTURES

d&AD offers

free classes

COMPUTERARTS.CREATIVEBLOQ.COM