programme can have,” says Hilary
Chittenden, senior foundation
manager at D&AD. “We
encourage anyone with aspirations
of entering the creative industry
to apply. The programme is
designed to recognise potential,
regardless of experience, and is a
proven, powerful way for brands
and agencies, as well as D&AD
itself, to discover new talent.”
The branding for this year’s
New Blood Shift campaign has
been designed by Christian
Johnstone, who was a graduate
of the 2018 programme. “It gave
me the opportunity to have the
job I’ve always dreamed of: a
graphic designer,” Johnstone
says. “I had such a positive
experience working on real briefs,
having access to companies in
the industry, having an industry
mentor but also to be surrounded
by others like me: talented people
stuck without degrees.Above and
right: Graduates
from the 2018
programme
showed off their
work at the HQ
of D&AD.
AUGUST 2019
“I’m now on a placement at
Design Bridge, working alongside
Chloé Templeman and Fahud
Ahmed, who I’m thankful for
helping me create the artwork for
this year’s campaign. I hope that
the finished piece resonates and
inspires people to apply.”
Tim Lindsay, CEO of D&AD,
sees New Blood Shift as an integral
part of the organisation’s mission.
“As an educational not-for-profit
organisation, providing guidance,
mentorship and support for those
looking to enter the industry is at
the core of D&AD,” Lindsay says.
“Since launching New Blood
Shift in 2016, we have put 87
emerging creatives, where
higher education was not right or
available to them, through Shift.
Initiatives like this are crucial for
recognising and nurturing young
creative minds, as well as ensuring
a fairer, more sustainable and more
diverse industry.”Applications for this year’s
programme are open until 26
August, to anyone who is over
18, doesn’t hold a degree-level
qualification and isn’t enrolled in
one. You also need to be able to
commit to two evening classes per
week, plus occasional weekends
from September to December.
Further details are available at
http://www.dandad.org/en/d-ad-new-
blood-shift-london.CULTURE
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