Computer Arts - UK (2019-08)

(Antfer) #1

AUGUST 2019


DOT TO DOT


BRANDING FOR FOOD SUPPLEMENT
by Studio Makgill
http://www.studiomakgill.com

Studio Makgill has created the visual identity and
packaging design for Montgomery and Evelyn,
a new company offering food supplements for
mental wellbeing.
“Working closely with the company’s founder,
Evie Montgomery, our brief was to create an
identity that was not only empowering but also
pioneering in its approach, while offering the

simplest synergetic supplement support,” says
creative director Hamish Makgill.
“Our strategy was to match the clarity in Evie’s
approach with an identity and packaging based
on a system of balance, structure and order, with a
scientific undertone that’s disrupted by molecules
that reference the benefit of each product.”

AUGUST 2019

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