Computer Arts - UK (2019-08)

COMPUTERARTS.CREATIVEBLOQ.COM

Bring in other people when necessary

Although Design Bridge has a core team

for Fortnum & Mason, it collaborates with

other creatives when necessary. “Design

Bridge has always been able to build the

right team for every project we’ve worked

on, including bringing in design studio

Timorous Beasties for Handmade English

Chocolate and artist Kristjana S Williams

for our 2016 Christmas range,” says

Zareem-Slade.

Adapt to the working nature of the client

While many clients are hands-off when

it comes to creative output, Fortnum

& Mason prefers the opposite. “Our

challenge is always about keeping the

unique charm and wit of Fortnum’s at the

heart of everything we do, so we are very

hands-on at every stage – from the big idea

A

fter a successful pitch, Design

Bridge began working with

luxury household brand Fortnum

& Mason in early 2014. Their first project

was to redesign several of the company’s

confectionery products, and they have

since reworked the entire Christmas

range, revived the biscuits portfolio

and even come up with ideas for new

products. Together, they have won over

30 industry awards – most recently the

new Collaborative Award for design at the

D&AD Awards 2019.

We spoke to Alice Goss and Chloé

Templeman, business development

manager and creative director at Design

Bridge, and Fortnum & Mason’s customer

experience director, Zia Zareem-Slade,

to discover how to foster a mutually

beneficial creative partnership.

SPECIAL REPORT

CHLOÉTEMPLEMAN

CREATIVEDIRECTORDESIGNBRIDGE

Chloé Templeman has worked her way up to become

a creative director in the Design Bridge London

studio. She has a passion for collaborating with

illustrators, and plays an active role in nurturing

young creative talent at Design Bridge.

ALICEGOSS

BUSINESSDEVELOPMENTMANAGERDESIGNBRIDGE

Alice Goss has a background in publishing and PR,

and since joining the Client Servicing team at Design

Bridge in 2014, she has built her career on developing

meaningful and collaborative relationships with

colleagues and clients alike.

Design Bridge’s Chloé

Templeman and Alice Goss,

and Fortnum & Mason’s

Zia Zareem-Slade.

SPECIAL REPORT

FORGE A STRONG CLIENT RAPPORT

RecentwinnersofD&AD’snewCollaborativeAwardDesignBridgeand

Fortnum&Masondiscusshowtonourishdesigner-clientrelationships