PROJECT FACTFILE
BRIEF: With over 30 years of history in the printing industry, Foilco has
been going from strength to strength but its visual identity and how
it communicated lacked consistency. It wanted a new, considered look
brought together under a more contemporary identity that would tap
into the mind-set of current creatives and improve brand awareness.
THE STUDIO: Studio DBD, http://www.studiodbd.com
THE CLIENT: Foilco, http://www.foilco.co.uk
THE TYPOGRAPHER: Face37, http://www.face37.com
THE PHOTOGRAPHER: Andy Mackie, http://www.andymackie.co.uk
PROJECT LAUNCH: May 2019
PROJECT DURATION: Six monthsDAVE SEDGWICK
Founder, Studio DBD
Based in Manchester, Dave Sedgwick founded Studio
DBD to create identities and campaigns for a range
of clients. Previously, he’d worked as a freelancer
in studios around Manchester, and as a designer at
Tucker Clarke Williams and at 999 Design. His work
for The Pilcrow pub won a D&AD Pencil and he’s an
active member of Manchester’s design community.COMPUTERARTS.CREATIVEBLOQ.COMAUGUST 2019 STUDIO DBD FOR FOILCO
DEVELOPING THE CONCEPT
By Dave Sedgwick
Foilco specialises in hot stamping foils used
for high-end print finishes – the kind of thing
designers love using to make their clients’
projects stand out. However, Foilco’s identity
and other elements of its design were created
by a number of studios over the years and the
company recognised the need for a consistent,
modern and considered brand approach.
We’d already worked for Foilco, helping it
promote its Multiplicity events, workshops and
other initiatives such as its 30x30 project, which
celebrated 30 years in the industry. Through
activities like this, which bring designers into
contact with Foilco’s brand, the company
realised the need for an update.
Foilco was very open-minded, and we had
long discussions with it about its brand, what
it means and how it can work harder for the
company. We spoke to staff to understand their
perception of the brand and gain their support.
For a different perspective, we asked creative
agencies what they knew about Foilco and its
services. All these opinions fed into our research.
People in the industry know what Foilco
does, but the company sees itself as serving