01-03 Andy
Mackie’s
photography
highlights the
luxurious reflective
qualities of Foilco’s
offering, as well as
the variety
available to
designers to
choose from.
04-05 Another
aspect the
photography
captures is the
rolled nature of the
raw foil, which
here transfers
on to one of the
finished branded
communications.01 02 0304 05COMPUTERARTS.CREATIVEBLOQ.COMPROJECT DIARY
eight markets. In addition, it offers eight main
types of foil. Furthermore, when we worked on
the Foilco’s brand values, we narrowed them
down to eight key areas: knowledge, discovery,
possibility, inspiration, innovation, conduct,
process and responsibility.
The number eight seemed important in
various ways, and that would feed into our
designs (see The Logo Process box, right).
Another element of our visual approach came
from looking at rolls of foil side-on, with their
circular forms and concentric lines reminiscent
of a tree stump. That idea tied in nicely with the
company’s long heritage in the industry, and also
fed into the look of the identity.
Although we decided on a mono colour
scheme for the logo, which would be stamped
in foil wherever possible, we needed imagery
that would demonstrate how fantastic foil
looks. To do this, we worked closely with London
photographer Andy Mackie. As well as imagery,
we thought that the project would benefit from
a bespoke typeface to help Foilco stand outRICK BANKS
Founder, Face37
Rick and Annabel Banks run Face37, an award-
winning graphic design studio based in Manchester,
with clients including EE, Triumph Motorcycles,
AXA and the British Heart Foundation. Specialising
in identity, book and type design, the studio’s
work has won numerous awards, while its type
foundry, F37, has released an array of fonts
including Bella and Ginger.ANDY MACKIE
Art director, Parámetro Studio
Andy studied photography in Nottingham and has
worked in London since 2008. Initially Mackie was
employed as an assistant for established
photographers, working mainly in still life and
automotive photographers to gain experience before
starting his freelance career. Since going out on his
own Mackie regularly shoots commissions for both
editorial and commercial clients.even further from its competitors. We worked
with Rick Banks at Face37 to create a totally
crafted and unique typeface.THE TYPE APPROACH
By Rick Banks
Dave Sedgwick and Foilco wanted me to capture
the flow of the foil as it’s worked and applied.
For inspiration, Dave showed me the new
photographic style, which showed rolls of foil
and paper creating these lovely organic shapes.
Following a tour of the factory and seeing the
humongous rolls of foil on bespoke machines, I
came up with three potential typographic routes.
We decided to proceed with the idea of
suggesting the movement of the foil on the
machinery through a typeface with a set of
quirky alternative characters. Developing the
alternative letters with the idea of foil passing
through a roller, a really nice serif started to
appear which itself had a sense of movement.
Suddenly, I was developing lots of alternatives,
and the font was starting to lose its DNA, soAUGUST 2019