Business English for Success

(avery) #1

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Writing at Work


On the job you will sometimes give oral presentations based on research you have
conducted. A concluding statement to an oral report contains the same elements as a
written conclusion. You should wrap up your presentation by restating the purpose of
the presentation, reviewing its main points, and emphasizing the importance of the
material you presented. A strong conclusion will leave a lasting impression on your
audience.


Key Takeaways



  • A strong opening captures your readers’ interest and introduces them to your topic
    before you present your thesis statement.

  • An introduction should restate your thesis, review your main points, and emphasize the
    importance of the topic.

  • The funnel technique to writing the introduction begins with generalities and gradually
    narrows your focus until you present your thesis.

  • A good introduction engages people’s emotions or logic, questions or explains the
    subject, or provides a striking image or quotation.

  • Carefully chosen diction in both the introduction and conclusion prevents any confusing
    or boring ideas.

  • A conclusion that does not connect to the rest of the essay can diminish the effect of your
    paper.

  • The conclusion should remain true to your thesis statement. It is best to avoid changing
    your tone or your main idea and avoid introducing any new material.

  • Closing with a final emphatic statement provides closure for your readers and makes
    your essay more memorable.

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