Business English for Success

(avery) #1

Saylor URL: http://www.saylor.org/books Saylor.org


Key Takeaway


Be mindful of your result and your time frame as you conduct your research and
investigation. Allow enough time to let the writing rest before you return to it and make
revisions.


Exercises



  1. Choose a topic related to a career that interests you and think about how you would
    research that topic on the Internet. Set a timer for fifteen minutes. Ready, set, go! At the
    end of fifteen minutes, review the sources you have recorded in your list and think about
    the information you have found. How well did you use your limited time? Could you do
    better next time? Try it again.

  2. Complete an Internet search of your name and report your findings to the class.

  3. Complete an Internet search of your favorite product or service and report your findings
    to the class.

  4. You’ve been assigned to a marketing team tasked to engage an audience just like you.
    Make a list of what services or products your target audience would find attractive. Pick
    one and develop a slogan that is sure to get attention. Share your results with the class.


[1] Andrews, P. H., Andrews, J., & Williams, G. (1999). Public speaking: Connecting you
and your audience. Boston, MA: Houghton Mifflin Company.


[2] Andrews, P. H., Andrews, J., & Williams, G. (1999). Public speaking: Connecting
you and your audience. Boston, MA: Houghton Mifflin Company.


[3] Yaniv, I., & Meyer, D. (1987). Activation and metacognition of inaccessible stored
information: potential bases for incubation effects in problem loving. Journal of
Experimental Psychology: Learning, Memory, and Cognition, 13, 187–205.

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