Saylor URL: http://www.saylor.org/books Saylor.org
them. Which strategies from the foregoing section does the writer use? Does the writer
use any fallacies or violate any ethical principles? Discuss your results with your
classmates.- Find one slogan or logo that you perceive as persuasive and share it with your
classmates. - Find an example of a piece of writing that appears to want to be persuasive, but doesn’t
get the job done. Write a brief review and share it with classmates. - In what ways might the choice of how to organize a document involve ethics? Explain
your response and discuss it with your class.
[1] Toulmin, S. (1958). The uses of argument. New York, NY: Cambridge University
Press.
[2] Fulkerson, R. (1996). The Toulmin model of argument and the teaching of
composition. In E. Barbara, P. Resch, & D. Tenney (Eds.), Argument revisited:
argument redefined: negotiating meaning the composition classroom (pp. 45–72).
Thousand Oaks, CA: Sage.
[3] Johannesen, R. (1996). Ethics in human communication (4th ed.). Prospect Heights,
IL: Waveland Press.