Business English for Success

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Getting Started


Introductory Exercises



  1. Review the different kinds of common business communication writing covered by the
    main headings in this chapter. Make a note of which kinds of documents you have
    produced in the past and which you have not. For example, have you written many
    memos but not a business report? Share and compare with classmates.

  2. Conduct an online search for job descriptions associated with your chosen career and
    think about what tasks are accomplished in a typical day or week. If possible, also talk to
    someone who is employed in that career. Note the kinds of writing skills that are
    involved in carrying out job duties or tasks. Share your results with the class.


Business communication in written form requires skill and expertise. From text
messages to reports, how you represent yourself with the written word counts. Writing
in an online environment requires tact and skill, and an awareness that what you write
may be there forever. From memos to letters, from business proposals to press releases,
your written business communication represents you and your company: your goal is to
make it clear, concise, and professional.


13.1 Text, E-mail, and Netiquette


Learning Objectives



  1. Discuss the role of text messaging in business communication.

  2. Write effective e-mails for both internal and external communication.

  3. Demonstrate the appropriate use of netiquette.


Text messages and e-mails are part of our communication landscape, and skilled
business communicators consider them a valuable tool to connect. Netiquette refers to
etiquette, or protocols and norms for communication, on the Internet.

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