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CreateMagazine @iCreateMagazine icreate_mag icreate@[email protected]I will still be very involved – I hope for
many, many years to come. This just seems
like a natural and gentle time to make
this change.” In the interview, Ive lists the
recently opened Apple Park, a project
that began 15 years ago, as a significant
milestone, saying “that was unlike many of
our others, because it was for us”.
It’s hard to underestimate just how
much of a loss Ive will be to Apple, or
what impact it will have on future projects.
Whilst he will continue to work with the
company on a variety of projects, his loss
on a day-to-day basis will be keenly felt.
Apple’s share price plummeted one per
cent after the news broke at the end of
June, and all eyes will be on any design
that doesn’t have Ive’s footprint all over.
It’ll be the first thing used by critics to
knock Apple down.What a legacy!
Ive’s legacy is unquestionable, though.
When he joined the business in the 90s,
Apple was on the verge of going bust. In
1996 he was made design chief. Firstly,
under Steve Job’s leadership and thencollaborators. I have the utmost
confidence in my designer colleagues at
Apple, who remain my closest friends, and
I look forward to working with them for
many years to come.”
Speaking exclusively to the Financial
Times, Ive confirms he will continue to
be involved in projects with Apple going
forward. “While I will not be an employee,
From the MessagePad 110 to the iPad, Ive’s
iconic designs have been behind some of
Apple’s biggest success stories...
Ive’s ‘clamshell’
iBook was one
of his more
memorable
creations
latterly Cook, Ive has overseen designs
that will go down in history. The list is
huge: the iMac, iPod, MacBook, iPhone,
iPad and everything in between. And let’s
not forget iOS 7, the biggest update the
iPhone has seen in a decade. Ive could
design software too. For many years,
Ive appeared in videos that revealed the
design of Apple’s latest and greatest.
He still provides voiceovers, to much
adulation, for many of the clips that are
played at keynotes.
He holds over 5,000 patents and has
been recognised with numerous design
awards, including the Design Museum
London’s first Designer of the Year in
2003, the Design and Art Direction
(D&AD) President’s Award in 2005 and
the Cooper-Hewitt National Design
Museum’s Product Design Award in 2007.
In 2013 he was made a knight commander
of the British Empire in 2013 “for services
to design and enterprise”.
Jony Ive is nigh-on impossible to
replace, but that’s the immediate task
facing the Apple. It’s time for the next
Jony Ive to step forward.