The authors and publisher wish to thank the following for permission to
use copyright material:
The Free Press/a division of Simon & Schuster, Inc., for Figures 8.2 and
8.7 adapted from Michael E. Porter, Competitive Strategy: Techniques for
Analysing Industries and Competitors, Figure 1.3, p. 12, Figure 2.2, p. 37.
Copyright © 1980 by Michael E. Porter.
Harvard Business Review for Figure 13.1 adapted from Thomas V.
Bonoma, 'Making Your Marketing Strategy Work', Harvard Business
Review, 62 (2), March/April 1984, p. 72. Copyright © 1984 by the President
and Fellows of Harvard College.
The Controller of Her Majesty's Stationery Office for Figure 4.8 data
from 'New Earnings Survey', Office for National Statistics. Crown copy-
right © 1991.
Pearson Education for Figures 8.9 and 8.10 from Kotler, Armstrong,
Saunders and Wong, Principles of Marketing, 2nd European edition,
Prentice Hall (1999), Figure 12.6, p. 531 and Figure 12.5, p. 527; and for
Figures 1.2, 5.2, 7.1 and 7.2 from Johnson, G. and Scholes, K., Exploring
Corporate Strategy, 5th edition/Prentice Hall (1999).
Penguin Books Ltd for adapted material from Hugh Davidson, Even
More Offensive Marketing, Penguin Books (1997), Table 120, p. 285.
Copyright © Hugh Davidson, 1997.
John Wiley & Sons Ltd for Figure 5.9 adapted from J. R. Montnari and J.
S. Bracker, article in Strategic Management Journal, 7 (3), 1986. Copyright ©
1986 John Wiley & Sons Ltd.
John Wiley, Inc. for Figure 14.7 from Watson, Strategic Benchmarking
(1993), p. 4.
Whilst every effort has been made to contact copyright holders, the
publisher would like to hear from anyone whose copyright has unwit-
tingly been infringed.
Acknowledgements