Many approaches exist in relation to teaching marketing from a strategic
perspective. No one method offers a panacea, all have strengths and
weakness. Tutors, students and practitioners all have many and varied
ways of addressing issues related to teaching and learning. The author
offers a problem-based learning (PBL) approach as one perspective.
Experience suggests that this lends itself to teaching strategic marketing.
PBL allows students to develop the correct balance of academic analysis
and transferable skills, such as teamwork. Tutors should note that the
companion website to this book will provide additional examples and
support in relation to PBL as a teaching strategy.
wang
(Wang)
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