and execution, 258
basic model, 5
defensive, 162
exit, 174
formulation, 151
generic, 6
growth, 173
hybrid, 155
inappropriate, 258
inconsistent, 155
offensive, 162
survival, 173
wear-out, 172
Stuck-in-the-middle, 155
Student centred learning, 320
Sun Tzu, 39, 161
Surf, 203
SWOT analysis, 43
Synergy, 263Tactical marketing, 246
Tango, 194, 207
Targeted intelligence, 41
Targeting, 177, 185
Task need, 259
Taylor Nelson research agency, 71
Taylor, 45
Team building, 270
Teamwork, 222
TechGuys, 7
Tesco, 168
Tesco, 205
Thomsonfly, 30
Time-to-market, 269, 287
Toshiba, 233
Tottenham Hotspur FC, 296
Toyota, 29, 205
Triumph, 208UK National Statistics Office, 62
Under investment, 220
Unilever, 203VALs framework, 71
Value chain, 101, 159
management consultancy, 184
Value laden, 236
Van Der Heijden, 121
Vandermerwe and L’Huillier, 67
V-curve, 169
Vertical marketing system, 231, 234
Virgin, 202, 205
Vision, 244
VMS, 231
administrative, 234
contractual, 234
corporate, 234
structure, 235
Volatility, 172
Volkswagen, 208
Volume industries, 156
Volvo, 189, 194, 203War gaming, 43
Watson, 287
Webster-Wind, 76, 78
framework, 76, 77
Weetabix, 206
Wheelen and Hunger, 140
Wickens, 270
Wilson & Gilligan, 175
Wolsey, 208
World-class organisation, 11Zara, 26332 Index