INTRODUCTION
This is a book about know-how.
If you are like most people, you have probably heard plenty of
instructions. Your boss, your spouse and family members, church
leaders, the advertising media, the government, and a wide variety
of financial advisors continuously offer advice. A common charac-
teristic of this advice is that it tells you whatto do.
This book is different. It is our firm conviction that knowing
howto do anything is the essential element. If you only know what
to do but not how to do it, then you are left with trial and error as a
method for accomplishment. Trial and error greatly increases the
risk of doing anything new to the degree that many people accept
the limitations of the status quo rather than risking the action to get
the changes they want.
Entrepreneurship is not taught in the government-dominated
education system or in private schools, either. For this reason, most
entrepreneurs learn through baptism by fire—a method that can
be both expensive and time-consuming. We don’t presume to know
the exact business that is best for you. Instead, we will show you how
to discover your true purpose so that you can choose a business that
expresses your own values and calls forth your passion.
The difference in this book is that you learn howto do things from
the inside out—not just whatto do. We refer to this as the realinterior
decoration. We decorate our homes and our bodies in ways that1ccc_laut_intro_1-10.qxd 7/8/04 12:22 PM Page 1