- It can increase your job satisfaction by reducing dependency
on your job. - It can be a risk-free way to learn a new occupation.
- It can be a way to discover if you would enjoy some new
occupation. - It can be a way to grow and expand your mind, discover your
true potential and who you really are.
Additionally, the fact that job security has disappeared means
that you are likely to be in the job market several times during a ca-
reer, sometimes willingly and other times not. “No jobs will be lost
as a result of this merger” has replaced “The check is in the mail” as
the cliché falsehood.
In this book you will learn essential entrepreneurial skills that
will aid you in your own business, in job advancement, and in job
search. Most people discover that business ownership is very, very
different from employment. In a job your success depends on how
good you are at what you do; in your own business your success de-
pends on how good you are at business. With a job there is some-
one to tell you what to do and someone to motivate you. An
internally generated purpose is less important than willingness to
surrender to the company purpose. The process of receiving and
expanding income is somewhat remote in a job. If, as an employee,
your pay is automatically deposited in your bank account, then the
experience of receiving money is more distant and abstract than in
your own business, where customers pay you directly.
The biggest difference, however, is the degree of emotional and
psychological involvement in the actual production of income. With a
job, it is easy to conclude that others determine your pay and that ex-
traordinary performance may or may not produce increased income,
especially in the near term. Your personal involvement with the cre-
ation of your income in a job is far more operational and behavioral
than emotional and psychological. Owning your own business
changes all of this. It quickly becomes profoundly evident that your
own consciousness about money is intimately related to your income.
Issues such as unconscious dependency, resentment of rich people,
motivation by disapproval, fear of rejection, fear of loss, and others
come to the fore in ways they never would in a job.
How to make the internal emotional and psychological adjust-
ments required for entrepreneurship is a topic that is not covered
anywhere by the educational system. School produces expectationsIntroduction 9ccc_laut_intro_1-10.qxd 7/8/04 12:22 PM Page 9