of a job. In school other people made goals for you. In school other
people told you what time to do things. Schools have a well-defined
measurement system, and someone else lets you know how you are
doing. On tests all you must do is pick out the correct answer from
alternatives offered (rather than creating your own solutions).
Time is of the essence. The essential challenge of learning entre-
preneurship is whether you can learn how to do it successfully before
you go broke. You have in your hands the source of the tools that will
speed your learning. The emotional and psychological changes the
methods in this book create for you will put an end to your struggles
and move you forward far more quickly than you may have imagined.
This is a book you will read more than once. Sprinkled through-
out are very important methods to move your mind immediately to
building an entrepreneurial mind-set. Act on these methods as you
read, rather than waiting until you have completed the entire book.
The methods are indicated by the symbol shown in Figure I.1.When you see this symbol, complete the method immediately be-
fore continuing. These methods were designed and placed in each
section intentionally to assist you in producing your desired success.
Skipping the methods altogether will limit the value of this book to
what you paid for it. However, actually engaging your mind so that
the changes these methods make for you do occur produces limit-
less value. The choice is yours.
We placed the first method in the appendix so as not to inter-
rupt the flow of the book at this early stage. It is entitled “How to
Feel Better Instantly without Years of Therapy.” Do this exercise now.
Specifically, you will learn to put events which have upset you in
the past into the proper perspective so they no longer affect your
productivity. You will learn to access the infinite power of your cre-
ativity whenever you want it, instead of passively waiting for inspira-
tion. You will have a consciously declared purpose for your life that
integrates your activities and provides the motivation necessary to ac-
complish things you never thought you could.10 IntroductionFIGURE I.1ccc_laut_intro_1-10.qxd 7/8/04 12:22 PM Page 10