Strategic Human Resource Management

(Barry) #1

Section Two
The Internet has created many of the jobs for highly
skilled workers and has helped the labor market work more
efficiently by providing information about jobs and applicants
and facilitating match-ups. Internet recruiting has become so
important that trade journals publish ratings of the top job sites
such as Monster.com or Jobs.com. In addition to its advantages
of speed and economy, Internet recruiting reaches the global
labor market. Internet sites also offer the potential for
tremendous volume. For example, GTE receives 20,000 to
30,000 résumés each year through e-mail. In addition, there is
great specialization. For instance, one site specializes in job
openings for morticians.^96


In addition to recruiting efforts, companies have
responded to labor shortages by hiring non-traditional workers.
A number of companies have achieved excellent results by
hiring disabled employees. For example, at Carolina Fine
Snacks, 50 percent of the employees have various impairments
including mental retardation and cerebral palsy. Nonetheless,
after hiring these employees, the company’s productivity
climbed from 50 to 60 percent of capacity to over 90 percent,
and turnover declined dramatically. Du Pont also has a long
history of hiring disabled employees and five percent of its
workers have disabilities.^97 Kroger has an excellent record of
hiring mentally challenged individuals to work as grocery

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