Section FourBecause of heavy reliance on temporary workers, some
companies have even created temporary worker programs
within their own companies. For example, Fidelity Investments
has temporary employees who cover about 90 percent of the
company’s needs for temporaries. Fidelity’s program provides
temporary employees with substantial stability in work,
although it is not guaranteed. A benefit to Fidelity is that it
obtains quality temporaries who are knowledgeable about its
procedures.^29
Special Recruiting for Minorities and Females
Organizations often have shortages in their numbers of
minorities and females. Recruiting in this area is affected by a
company’s public image. Companies that have created positive
public images, through their leadership in developing diverse
workforces, have an advantage in attracting females and
minorities.^30 Companies such as “Merck, Xerox, Syntex,
Hoffman-La Roche, and Hewlett-Packard have been
aggressively using favorable publicity to recruit women and
racioethnic minorities.”^31 Typically, such companies have
introduced greater flexibility in work assignment and have
provided support services such as child care facilities, which
also reduce turnover.^32 PepsiCo is another company that has
placed heavy emphasis on diversity. As a result, it has excellent
representation of minorities and females throughout its