Section Fourtop-level positions. As a part of its efforts, the company has
provided attractive scholarships and summer internships for
talented minority MBA students. PepsiCo has been very
successful in recruiting these talented individuals upon
graduation. In addition to these actions, PepsiCo has also
provided leadership as a corporate citizen. PepsiCo has also
been active in sponsoring diversity management workshops for
business professors.
Many companies have moved beyond the requirements of
affirmative action and are now focusing on the management of
diversity. Nonetheless, for this to be a meaningful emphasis,
there must first be an adequate representation of minorities
and females, at least at entry level. Thus, affirmative action is a
prerequisite. For those companies that have been successful in
obtaining good representations of minorities and females at
entry level, their next concerns are how to retain and facilitate
the advancement of minorities and females to top positions.
Thus, companies seeking to get maximum production out of
their workforces should identify and remove barriers that limit
individual employees’ contributions. Much of what is meant by
the term management of diversity is directed toward increasing
productivity.^33