The book itself takes the reader first through an exploration of the
Six Markets model and its development from inception to date. The
contributions of other leading academics working towards similar
frameworks are also acknowledged and discussed in Chapter 1.
This introductory chapter is then followed by a further four chap-
ters, each taking as its focus one, or in some instances two, of the six
market domains. In each of these chapters, the roles and significance
of the market domain(s) are explained and explored in greater
detail. Key themes for the management of relationships relevant to
each market domain are presented, along with in-depth discussions
of established theory, recent developments and new thinking in the
given field. Supporting the texts are a number of case studies or his-
tories selected to illustrate the importance and practicalities of man-
aging some of the relationships in question. The sixth and final
chapter then draws together these market domains and the themes
from the earlier chapters. Two further case studies are presented
here, this time exercising the Six Markets model in its entirety,
thereby presenting the reader with an holistic overview of the appli-
cation of Relationship Marketing.
x Foreword