References
1 The Economist Intelligence Unit Report(1995). No. 36, December.
2 Mason, T. (1996). The best shopping trip ...? How Tesco keeps the customer
satisfied. Transcript of a speech delivered to The Marketing Society on 11
September.
3 AGB Taylor Nelson Superpanel. Retailer Share Track – 179 markets cov-
ering packaged groceries, fresh foods and toiletries.
96 Relationship Marketing