Relationship Marketing Strategy and implementation

The customer market domain: Managing relationships with buyers 113

Consolidated Parent company

1989 1990 1991 1992 1989 1990 1991 1992

Fixed assets

Tangible assets 10.9 20.7 26.5 30.2 5.8 7.6 17.4 18.4

Investments

Listed investments 11.5 11.3 32.4 33.2 11.5 11.3 32.4 33.2

22.4 32.0 58.9 63.4 17.3 18.9 49.8 51.6

Amounts paid in advance ––––10.0 10.0 – –

on new building

Deferred acquisition 2.8 3.3 12.9 18.3 2.8 3.3 12.9 18.3

expenses

Current assets

Debtors 11.0 18.0 24.1 28.4 9.7 16.9 22.8 27.1

Short-term deposits 73.7 84.5 109.5 194.2 63.9 80.0 109.3 194.2

and cash at bank

84.7 102.5 133.6 236.6 73.6 96.9 132.1 221.3

Creditors: Amounts falling

due within one year (8.7) (12.3) (15.3) (27.2) (5.2) (8.1) (8.2) (15.3)

Net current assets 76.0 90.2 118.3 195.4 68.4 88.8 209.0 206.0

Creditors: Amounts falling

due after more than one year (1.9) (1.8) (2.5) (0.4) ––––

Provisions for liabilities

and charges

Deferred taxation – (0.5) (0.4) (0.4) – (0.2) (0.3) (0.3)

Insurance funds (39.3) (49.4) (75.3) (128.9) (39.3) (49.4) (75.3) (128.9)

Outstanding claims (22.1) (29.8) (37.5) (61.1) (22.1) (29.8) (37.5) (61.1)

Net assets 37.9 44.0 74.4 86.3 37.1 41.6 73.5 75.6

Capital & reserves

Called-up share capital 35.0 38.0 62.0 67.0 35.0 38.0 62.0 67.0

Profit & loss account 1.3 4.6 15.6 21.8 0.5 2.2 14.7 21.1

Investment reserve (0.2) (0.4) 0.8 1.5 (0.2) (0.4) 0.8 1.5

Property revaluation reserve 1.8 1.8 (4.0) (4.0) 1.8 1.8 (4.0) (4.0)

Shareholders’ funds 37.9 44.0 74.4 86.3 37.1 41.6 73.5 85.6

Figure 2.5.2 Parent company and consolidated balance sheets year end 30 September

1989–92 (£m)

Source: Annual Reports.