Relationship Marketing Strategy and implementation

116 Relationship Marketing

0

20

40

60

80

100

1989 1990 1991 1992

(^01989199019911992)
50
100
150
200
250
Motor operating ratio as at 30 September
Home policies incepted as at 30 September
Motor policies incepted as at 30 September
Loss ratio Expense ratio
New business Renewals
1989 1990 1991 1992
New business Renewals
0
100
200
300
400
500
600
Figure 2.5.3
Source: Annual Reports.